Sainsbury’s is undertaking a significant transformation of its convenience stores, embarking on a range improvement programme aimed at enhancing customer experience.
Commencing last weekend, this initiative will unfold over several months, as the supermarket giant seeks to optimise its convenience store layout and offerings. The primary focus is to enhance the range of products available by closely analysing which items are in highest demand among customers who are on the go.
As part of this extensive review, Sainsbury’s is evaluating its current product lines to determine potential additions or eliminations. Special attention will be given to the ‘dine in’ and ‘food-to-go’ categories, exploring opportunities to expand these segments.
In alignment with its annual strategy to roll out between 20 and 25 new convenience stores, Sainsbury’s plans to strategically open locations where space utilisation can be maximised. A notable expansion includes the planned opening of its first-ever airport store at Edinburgh airport, reflecting an ambitious growth strategy.
The range improvement efforts are a component of a broader strategy as Sainsbury’s aspires to become the foremost choice for food among UK shoppers. A critical element of this strategy is to achieve a growth rate in food volume that surpasses the market average, ensuring wider availability of its complete food range. Currently, only a limited proportion of its supermarkets offer the full selection of products.
Furthermore, Sainsbury’s is committed to creating additional space for food items in approximately 180 stores with higher potential over a three-year period. This initiative is expected to significantly contribute to the company’s grocery volume growth.
During a visit to Sainsbury’s test store in Cobham, CEO Simon Roberts highlighted the strategic changes being implemented. The visit showcased an array of modifications aimed at enhancing the shopping experience, underpinning the company’s dedication to its ‘Next Level’ strategy.
Sainsbury’s strategic focus on improving its convenience store offerings marks a forward-thinking approach to adapting to changing consumer needs, positioning the brand for future growth.
