Frasers Group acquires South Africa’s leading sporting goods retailer, Holdsport, to broaden its product range and geographical footprint.
- Holdsport is known for its robust partnerships with international brands like Nike and Adidas, enhancing Frasers’ presence in the region.
- With 88 stores across South Africa and Namibia, Holdsport brings valuable market expertise to Frasers’ ambitions.
- The acquisition is part of Frasers Group’s ongoing strategy to invest internationally and strengthen its market position.
- Holdsport CEO Bradley Moritz views this move as a positive step, reflecting confidence in the South African market.
Frasers Group has officially acquired the South African sporting and outdoor retailer Holdsport. This strategic move is aimed at diversifying Frasers’ product offerings and expanding its geographic presence. It marks a significant step in Frasers’ efforts to become a leader in sporting goods retail internationally.
Holdsport boasts established relationships with major brands including Nike, Adidas, Asics, Hoka, and Garmin. These alliances are complemented by Holdsport’s own brands such as First Ascent, Cape Storm, and OTG, providing Frasers with a reinforced product portfolio.
The acquisition aligns with Frasers Group’s broader goals of leveraging Holdsport’s market presence and expertise. By incorporating Holdsport, Frasers is set to enhance its operational reach across retail, wholesale, manufacturing, and ecommerce in Southern Africa.
For the year ending February 2024, Holdsport reported sales exceeding £130 million, operating 88 well-positioned stores throughout South Africa and Namibia. This financial strength and market penetration are seen as pivotal assets for Frasers.
Frasers Group CEO Michael Murray expressed enthusiasm about the acquisition, noting the potential to combine Frasers’ resources with Holdsport’s regional expertise, aiming to meet increasing demand for sports goods in a dynamically growing region. This sentiment is echoed by Holdsport CEO Bradley Moritz, who recognises the acquisition as a testament to the strength and potential of Holdsport’s operations.
The acquisition of Holdsport by Frasers Group is a strategic enhancement of its global market strategy.
