Waitrose concludes its two-part festive whodunnit campaign, captivating audiences nationwide.
- The mystery of the missing No.1 Waitrose Red Velvet Bauble Dessert is finally resolved.
- The star-studded cast, including Matthew Macfadyen and Dustin Demri-Burns, adds allure to the ad.
- Audience engagement reaches unprecedented levels across social media and in-store activities.
- Creative contributions from Saatchi & Saatchi and cultural references enhance the campaign’s impact.
Waitrose has brought a thrilling end to its two-part Christmas campaign, a highly engaging whodunnit that has captured the attention of millions. The final segment, titled ‘Sweet Suspicion, A Waitrose Mystery’, unveiled the elusive culprit behind the missing No.1 Waitrose Red Velvet Bauble Dessert, a centrepiece of the storyline.
Matthew Macfadyen takes centre stage as the detective who meticulously unravels the mystery. His investigation transports viewers back to Christmas Day, creating a timeline of events leading to the dessert’s disappearance. His character’s clever deductions finally point to Steve, played by Dustin Demri-Burns, who ingeniously hid the coveted dessert inside a gingerbread house. The revelation occurs as Steve is caught indulging in the dessert within the family garden shed, the plot coming full circle as the family ultimately shares and enjoys the dessert together.
The campaign’s reach has been spectacular, with over 150 million views accumulated on various platforms including social media, TV, and digital channels. Nathan Ansell from Waitrose highlighted the sense of fun and suspense that permeated the weeks following the first ad’s release. Customers actively engaged by wearing themed t-shirts and sharing their predictions and theories, contributing to a vibrant community atmosphere both online and in Waitrose stores.
Creative Officer Franki Goodwin from Saatchi & Saatchi expressed delight at the national involvement and the creative expressions spurred by the campaign. The interactivity extended beyond traditional adverts, offering companion content that enriched viewer experience, from behind-the-scenes alibi developments to the integration of celebrity figures adding further layers of intrigue.
The Waitrose Christmas campaign has successfully captivated audiences, combining mystery with festive charm.
