Cranswick, a major player in the UK food industry, is poised for a prosperous Christmas season, riding on the back of a robust first half performance this year.
During the first half of the year, Cranswick’s financial figures demonstrated significant growth. The company’s adjusted profit reached £99.6 million for the 26 weeks ending on 28 September, marking a noteworthy increase of 16.5% from the previous year’s £85.5 million. Furthermore, pre-tax profits saw a modest rise of 3.8% to £90.2 million, with sales climbing 6.1% to a total of £1.32 billion. This growth was largely driven by the thriving performance of its core UK food segment, which saw sales increase by 6.4% and volume growth reaching 7%.
Chief Executive Adam Couch attributed this success to strategic investments in poultry and agriculture operations. He emphasised that Cranswick achieved strong volume-led growth through capacity expansion and capturing greater market share, thanks to close alignment with key long-standing customers and unwavering focus on quality and superior service levels. Couch expressed confidence in maintaining this momentum into the latter half of the year.
Cranswick’s Christmas order book appears promising, reflecting high demand for their innovative product offerings. As UK consumers continue to value the quality, affordability, and versatility of Cranswick’s primary pork and poultry ranges, the company stands well-positioned for upcoming sales periods. Couch remarked on the company’s alignment with consumer preferences, highlighting the sustained interest in their food products.
As Cranswick builds on its successful start to the financial year, the outlook for the Christmas season remains positive. The company’s strategic focus and operational efficiencies have set a solid foundation for continued growth, offering promising prospects for the remainder of the year.
