Chester-based hospitality tech firm pioneers a smart room booking solution.
- The technology aims to increase hotel occupancy through dynamic pricing.
- Dynamic pricing in hospitality contrasts with other controversial uses, like in music events.
- Hop Software’s innovation offers real-time pricing adjustments based on demand.
- The new booking engine could boost revenue and guest satisfaction for UK hotels.
A Chester-based hospitality tech firm has introduced a groundbreaking room booking solution designed to maximise hotel occupancy through the strategic application of dynamic pricing. This approach, often contentious when used in other industries, is an established method in hospitality to adjust room rates according to seasonal demand fluctuations.
Dynamic pricing recently attracted criticism when ticket prices for a popular band’s reunion tour soared, prompting scrutiny from regulatory bodies. However, in hospitality, it remains a crucial tool for managing occupancy rates. The new software developed by Hop Software allows for real-time price adjustments, enhancing hotel capacity to offer discounts directly, bypassing third-party booking platforms.
Hop’s newest booking engine, hailed as their most significant development since 2017, provides hoteliers with the ability to monitor guest behaviour, enabling targeted upselling through customised offers and add-ons. This innovation results from two years of dedicated development and a comprehensive feedback process with their global clientele.
Sharon Smith, COO of Hop Software, emphasised the importance of this technology in maintaining competitive advantage in a rapidly evolving market. The system not only increases direct bookings and revenue but also streamlines administrative tasks, fostering a seamless guest experience enhanced by virtual assistants to manage custom requests.
Existing clients will benefit from this upgrade as they transition in the coming days, with further enhancements anticipated in early 2025. Since its inception, Hop Software has secured over 250 clients across four continents and continues to explore new market opportunities, including potential expansion into South Africa.
Hop Software’s innovative booking solution marks a significant advancement in dynamic pricing within the hospitality sector.
