Manchester-based Anumana has appointed Ben Ecroyd as its first Chief Commercial Officer, marking a significant step in its ambitious growth plans.
- Anumana is set on tripling its business size within the next three years, leveraging Ecroyd’s extensive experience in revenue protection and market expansion.
- Ecroyed’s background includes 11 years at Equifax and a role as CCO at TDX Group, providing a strong foundation for his new position.
- The firm’s focus on automation and AI solutions aligns with current market demands, positioning it for substantial growth.
- CEO Hemant Patel highlights Ecroyd’s skill in client trust and commercial strategies as key to Anumana’s future success.
Manchester-based digital and artificial intelligence firm Anumana has taken a strategic step by appointing Ben Ecroyd as its first Chief Commercial Officer (CCO). This appointment is aligned with Anumana’s ambitious goal to significantly expand its operations, specifically aiming to triple in size over the next three years.
Ben Ecroyd joins Anumana with substantial experience, having spent 11 years at Equifax and having served as the Chief Commercial Officer at TDX Group. In his new role, Ecroyd will focus on safeguarding and growing revenue streams from existing clients, acquiring new clients in current markets, and exploring opportunities in new markets.
“I am incredibly pleased to be joining Anumana at a time when there is so much potential for growth as the demand for automation and AI solutions continues to increase at an exponential rate,” Ecroyd expressed. He further noted Anumana’s commitment to empowering clients through knowledge, enabling them to become self-sufficient and emphasised the company’s strong social value and ethical standards.
Ecroyed’s appointment means a reunion with Anumana’s CEO, Hemant Patel, who was his client at Equifax. Patel commented on Ecroyd’s appointment, “Ben’s extensive experience and our long-standing working relationship makes him the ideal fit for Anumana. His skill in building client trust, instilling employee motivation, and setting clear commercial strategies will drive our ambitious plans for sustainable double-digit growth, setting us up for success in the new year.”
Anumana’s client list includes companies such as Swizzels, MPM Products, and KP Law. The firm is well-positioned within a growing market for AI solutions, and its unique approach to client empowerment and ethical responsibility stands out among competitors.
Anumana’s forward-thinking approach and leadership enhancements set the stage for promising growth in the coming years.
