Spenn’s new loyalty currency app has reached the top position in the App Store across the Nordic region.
- Developed by Apadmi, Spenn was launched earlier this month with Norwegian Airlines and Strawberry Hotels.
- The app enhances user experience by allowing the collection and use of loyalty currency at various partner brands.
- Spenn utilises advanced technology to deliver a seamless customer experience.
- The collaboration has successfully created an app that redefines customer loyalty schemes.
Earlier this month, Spenn, a novel loyalty currency app, dramatically climbed to the peak position in Apple’s App Store across the Nordic region. This achievement came just weeks after its release. Developed by Apadmi, a digital agency based in Salford Quays, the app’s inception marked a significant milestone, showing the power of strategic partnerships between technological innovators and leading brands like Norwegian Airlines and Strawberry Hotels.
The primary purpose of the Spenn app is to revolutionise how customers interact with loyalty programmes. It allows users to collect and manage loyalty currency that can be redeemed across a vast range of well-known partner brands. Through purchases or bookings, users can acquire points, which can then be used for future flights or hotel stays with Norwegian Airlines and Strawberry Hotels or other merchants cooperating with Spenn.
Crafted with a focus on user experience, the app operates on platforms including Flutter, Braze, and Contentful, ensuring accessibility and a seamless user journey. Spenn offers a dynamic home screen that personalises offers based on user preferences and their purchase history, creating a tailored experience that enhances engagement and satisfaction.
Moreover, Spenn introduces an innovative feature of family accounts. This allows families or groups to pool their points for shared experiences, such as holidays, offering an appealing option for collective reward management. Looking ahead, Spenn aims to expand its ecosystem to include younger earners, inviting broader participation and extending its reach within the market.
According to Andreas Andersson, Spenn’s Digital Product Manager, the collaboration with Apadmi was instrumental in their rapid market entry. “Working closely with Apadmi has allowed us to accelerate our proposition and ensure we deliver a best-in-class mobile experience for our users,” he stated, highlighting the strategic approach that underpins the app’s success. “With Spenn, we’re not just building an app; we’re creating an ecosystem that redefines customer loyalty,” added Keeley Lee, Apadmi’s Client Services Director.
Spenn’s rise to the top spot in Nordic App Stores underscores its potential to redefine customer loyalty programmes.
