North West jewellers Beaverbrooks are sponsoring Channel 4 programming in a strategic move for the festive season.
- The sponsorship includes key festive shows, enhancing Beaverbrooks’ visibility during Christmas.
- Collaborating with Republic of Media, the campaign will span multiple channels such as E4 and More4.
- This initiative is part of Channel 4’s 24th advertising collaboration this year, underscoring a busy schedule of media partnerships.
- Beaverbrooks aims to create memorable viewer experiences, aligning with the spirit of gift-giving.
North West based jewellers, Beaverbrooks, are aligning themselves with festive programming on Channel 4 as part of a targeted approach to enhance brand visibility over the Christmas period. This sponsorship deal includes programming across Channel 4, E4, and More4, ensuring ample exposure to their target audience.
Their campaign, executed in partnership with Republic of Media, runs across various popular festive broadcasts such as ‘Kirstie’s Handmade Christmas,’ ‘An Alpine Christmas by Train,’ and enduring classics like ‘The Snowman,’ ‘The Tiger who Came to Tea,’ and ‘Mog.’ This strategy presents Beaverbrooks with an invaluable platform to reach audiences during the peak holiday shopping season.
Additionally, the jewellers will feature on UKTV and Warner Bros. Discovery channels, including renowned stations like Gold, Dave, and Yesterday, further broadening their reach. Grace Yates, Brand Manager at Beaverbrooks, stated the campaign is a unique chance to engage with a broad audience at a crucial commercial time.
The advertising effort is supplemented by ‘Hidden Gems,’ a social branded series produced by 4Studio Productions. This includes heartfelt gifting moments showcased on platforms like Instagram, TikTok, Facebook, and YouTube, where individuals receive gifts and personal messages from loved ones. This aspect of the campaign is designed to resonate with audiences by portraying genuine emotional connections, a core aspect of the festive season.
Laura Behan from Republic of Media noted the excitement in presenting Beaverbrooks’ array of products at such a significant period, aiming to form memorable viewer interactions. Nick Archer from Channel 4 highlighted the importance of this partnership in demonstrating Channel 4’s capability as a leading sales representative for media owners, celebrating yet another successful partnership.
This strategic partnership enables Beaverbrooks to enhance brand presence during the most commercially significant time of year.
