A new report reveals opportunities in the thriving anime market.
- The Insights Family’s research covers 800k+ family members across 21 markets.
- Anime ranks among the top three TV/film types for young audiences globally.
- EMEA region sees significant growth in anime popularity among children aged 6-12.
- Localised distribution strategies and licensed products offer growth prospects for brands.
A recent report by The Insights Family sheds light on the booming anime market, providing valuable insights for brands and media to harness this trend. The report is based on data collected from over 800,000 family members across 21 markets, showcasing the widespread appeal and growth of anime among young audiences.
Anime has cemented itself as a favourite among children and teenagers worldwide, consistently ranking in the top three types of TV shows and films for those aged 3-18. This popularity spans the various countries surveyed, emphasising the global reach and influence of anime culture.
The EMEA region, in particular, has seen a surge in anime’s popularity among children aged 6-12, indicating emerging markets ripe for exploration. These findings point towards a vibrant opportunity for stakeholders to engage with this demographic and expand their influence.
The report notes that while there are commonalities in genre preferences across regions, the platforms used for consuming anime vary significantly from one country to another. This highlights the necessity for brands and media to adopt localised distribution strategies to maximise their reach effectively.
There is a notable demand for licensed products, as anime enthusiasts tend to seek toys, games, and video games inspired by their beloved TV shows. This trend presents a lucrative opportunity for brands to tap into the anime fanbase through strategic product offerings.
Earlier this year, The Insights Family partnered with Crunchyroll, aiming to deepen understanding of the anime audience, a move that aligns with Crunchyroll’s goal to dominate the global anime streaming market. Their collaboration underscores the ongoing efforts to better connect with anime enthusiasts worldwide.
The continued rise of anime presents significant opportunities for brands and media, urging them to adapt to this dynamic landscape.
