In a significant move to support the UK’s agricultural community, a major supermarket chain is set to introduce a new discount initiative aimed at farmers across the country.
Beginning on 3 December, the supermarket will offer a 25% discount in all its cafés every Tuesday, known as ‘Tractor Tuesdays’. This initiative is designed to support growers and producers in the UK by encouraging them to come together and engage with customers in the stores.
Farmers can benefit from this discount on a variety of food and beverages by presenting their County Parish Holding number, Young Farmers Card, or National Farmers Union (NFU) Membership. This offer applies to breakfasts, lunches, hot drinks, and snacks, providing a substantial saving on quality produce.
Sophie Throup, the Technical and Sustainability Director at Myton Food Group, expressed that ‘Tractor Tuesdays’ is a meaningful way to show ongoing support for British farmers. She noted that the initiative not only fosters community among farmers but also helps during challenging times. Through this programme, farmers can enjoy a range of food and drinks at reduced prices, acknowledging their hard work and dedication.
Partnering with Len’s Light, an organisation focused on mental health support in farming, the initiative also aims to address issues of isolation and mental well-being within the rural community. Representatives Andy and Lynda Eadon emphasised that the weekly gathering offers company, conversation, and recognition, all of which are essential for mental health.
The initiative will be promoted in selected stores, where NFU representatives will encourage participation and facilitate discussions between farmers and customers. These stores are located in various regions, ensuring widespread accessibility.
Additionally, from the start of the new year, Harper Adams alumni will join efforts to support ‘Tractor Tuesday’ events. This collaboration highlights the broader commitment to the farming sector by the supermarket chain, which had earlier announced a substantial financial plan to invest in British farming by 2025.
This initiative reflects a broader commitment to the agricultural sector, providing both economic support and community engagement for farmers across the UK.
