Morrisons and Uber Eats are strengthening their collaboration to offer enhanced delivery services.
- Through this partnership, over 400 Morrisons supermarkets will be added to the Uber Eats platform.
- The expansion provides customers quick access to a wide variety of products, including fresh and essential items.
- Competitive pricing will be maintained by matching in-store prices across the delivery platform.
- This strategic move reflects the changing consumer demands and enhances Morrisons’ market presence.
Morrisons is elevating its partnership with Uber Eats, adding more than 400 supermarkets to the popular delivery service. This decision extends their existing collaboration from Morrisons Daily convenience stores to a broader range of supermarkets, aiming to improve their rapid delivery offerings for consumers.
Customers will now have the convenience of accessing tens of thousands of products, including everyday essentials and fresh favourites, through the Uber Eats platform. Notably, the product selection also features the supermarket’s own ‘The Best’ range, catering to various consumer needs and preferences.
Adopting a competitive pricing strategy, many products available via the platform will maintain parity with in-store prices, ensuring customers receive value for their money. It is a clear commitment to providing affordable quality.
Charlotte Exell, Morrisons’ online director, commented on this initiative, stating: “We’re delighted to be offering customers another fast and convenient way to get Morrisons groceries delivered straight to their door by expanding our successful partnership with Uber.”
The collaboration utilises Uber Eats’ robust technology to meet the rising demand for grocery deliveries. Uber Eats, which has reported a near doubling of grocery orders in the UK over two years, offers delivery in under 30 minutes on average, aligning with current consumer expectations for speed and convenience.
Alex Troughton, head of grocery and retail for Uber Eats in Europe, added: “Building on this partnership means customers who use our platform will have even more choice when ordering with us, with delivery in as little as 20 minutes, all at the touch of a button.”
Morrisons’ strategic move is a response to evolving consumer preferences, reflecting a shift towards omnichannel shopping experiences. By integrating Uber Eats’ delivery capabilities with its own offerings, Morrisons enhances its ability to serve its customers efficiently.
Morrisons’ expanded partnership with Uber Eats marks a significant step in adapting to consumer trends and enhancing service delivery.
