Arla Foods has addressed online claims questioning the safety of its methane-reducing feed additive, Bovaer, labelling the allegations as ‘false misinformation.’
In recent developments, Arla Foods has found itself at the centre of a controversy regarding its Bovaer feed additive, which is designed to reduce methane emissions from cows. This followed the company’s collaboration with several major retailers, including Tesco, Aldi, and Morrisons, aiming to curb emissions sustainably. Arla has firmly dismissed circulating online claims suggesting that the feed poses risks to both humans and cattle, calling them ‘completely false misinformation.’
The project, which will see the feed trialled on 30 Arla farms, has received approval from key regulatory bodies, including the European Food Safety Authority (EFSA) and the UK Food Standards Agency. These authorities have vouched for the product’s safety, confirming that it does not adversely affect the health of the animals or the quality of their milk. Arla emphasises that the additive does not enter the milk supply, therefore ensuring consumer safety.
Despite these assurances, concerns have emerged on social media platforms, with some users speculating about a potential carcinogenic effect of the feed and erroneously linking its use to billionaire Bill Gates. These unfounded rumours have led some consumers to express intentions to shop at alternative retailers.
Arla has reiterated its commitment to maintaining high standards of health and safety for both consumers and livestock. A spokesperson stated unequivocally that ‘The health and safety of both consumers and animals is always our number one priority and Arla would never compromise on the quality or high standards of the milk we produce.’
The company’s efforts are part of a broader industry trend towards sustainable agricultural practices. Notably, Morrisons has also ventured into sustainable livestock feeds, partnering with an environmental technology company to develop a seaweed-based alternative aimed at reducing carbon emissions from cattle.
In summary, Arla Foods is actively confronting and correcting misinformation regarding its methane-reducing feed, reaffirming its safe use and the company’s dedication to sustainable practices.
