Amazon has achieved its biggest Black Friday and Cyber Monday sales event to date, marking a significant milestone for the company.
- The sales spanned from 21 November to 2 December, with massive discounts across a variety of products.
- Alexa-enabled devices were among the top sellers in the UK, highlighting consumers’ interest in smart technology.
- Many UK customers also opted for sustainable shopping by purchasing quality used products through Amazon’s resale offer.
- Independent sellers thrived, contributing over 60% to the total sales during the shopping event.
Amazon has reached an unprecedented milestone with its latest Black Friday and Cyber Monday event. This sales period, running from 21 November to 2 December, has become the largest in the company’s history, based on a 12-day comparison ending on Cyber Monday from previous years.
During this period, Amazon offered a wide array of tempting deals, resulting in record-breaking sales. Consumers in the UK showed a strong preference for Alexa-enabled devices, including the latest Echo Dot and Fire TV Stick 4K models.
The interest in smart home technology was matched by a demand for other best-selling products such as the Ninja Foodi MAX Dual Zone Air Fryer, Pukka Herbs Advent Calendar, and the Oral-B Pro 3 Electric Toothbrush.
The trend towards sustainable shopping was evident as UK customers increasingly selected quality used, refurbished, or open-box products through Amazon’s resale offers. Popular items in this category included the Russell Hobbs Steam and Clean, Fisher-Price Butterfly Dreams 3-In-1 Projection Mobile, and Xbox Series S.
Furthermore, independent sellers saw remarkable success, with their products accounting for over 60% of the total sales made on Amazon’s site during the Black Friday week and Cyber Monday. This showcases the platform’s pivotal role in supporting small and medium businesses.
Doug Herrington, CEO of Amazon Stores worldwide, emphasised the economic benefits to customers, highlighting that billions were saved during the holiday shopping event. “And we have many more fun and exciting ways for them to continue to save this holiday season,” he stated.
Amazon’s landmark sales event underscores its continued influence and adaptability in the competitive e-commerce sector.
