Charles Tyrwhitt has achieved a milestone by opening its 50th store in the vibrant Westquay shopping centre of Southampton.
- The new outlet showcases the brand’s extensive menswear range, including the latest autumn/winter collections.
- One-on-one styling appointments are available, enhancing the shopping experience with personalised service.
- A sustainability initiative encourages garment donations in exchange for discounts, benefiting The British Heart Foundation.
- Southampton’s economic and cultural vibrancy makes it an ideal location for Charles Tyrwhitt’s expansion.
Charles Tyrwhitt has marked a significant milestone in its business journey by launching its 50th store, situated in Southampton’s energetic Westquay shopping centre. This development underlines the brand’s commitment to expanding its presence across key locations in the United Kingdom.
The Southampton store offers a comprehensive selection of menswear, catering to various fashion needs ranging from formal attire to smart casualwear. Products include shirts, suits, polos, knitwear, shoes, and accessories, alongside the latest autumn/winter collections. This wide array ensures that customers can find suitable outfits for diverse occasions.
Embracing a personalised shopping approach, the new store provides one-on-one styling appointments. This service aligns with the brand’s ethos of helping men to effortlessly look and feel their best, adding a bespoke touch to the customer experience.
In a bid to promote sustainability, Charles Tyrwhitt has introduced the ‘Tyrwhitt or not’ donation scheme at the new store. Customers are encouraged to bring in old shirts and suits for donations, and in return, they receive discounts. This initiative has successfully raised over £3 million for The British Heart Foundation, highlighting the positive community impact this programme fosters.
The decision to open a store in Southampton is strategic. As Chief Marketing Officer Joe Irons remarks, Southampton is notable for its bustling city centre, driven by a robust economy and rich cultural heritage. The Westquay shopping centre attracts a mix of locals, tourists, and professionals, making it a prime location for reaching a diverse customer base. The new store is expected to welcome both loyal patrons and first-time shoppers eager to explore the brand in this flourishing city.
The opening of its 50th store in Southampton marks a pivotal moment in Charles Tyrwhitt’s expansion strategy, further establishing its presence across the UK.
