The acquisition of Crystal & Son Group by Dransfield Novelty Company Limited signifies a major expansion for the UK’s largest gaming machine maker.
- Dransfield’s purchase enhances its product offerings to pubs and clubs while entering the bingo and fundraising sector.
- This strategic move leverages the expertise of Crystal & Son Group in a closely related but distinct industry.
- Legal and corporate finance guidance was pivotal in executing this strategic transaction successfully.
- The integration of Crystal & Son into Dransfield’s operations is set to bolster its market presence.
Dransfield Novelty Company Limited, the largest British-owned supplier of gaming machines, has acquired Crystal & Son Group, a specialist in bingo and fundraising products based in Newcastle Upon Tyne. This acquisition marks a significant milestone in Dransfield’s history, which spans 75 years. The Leeds-based company sees this move as a way to broaden the range of products and services it can offer to pubs and clubs, aligning with its core operations.
Owing to its reputation as a leading supplier, Crystal & Son Group brings valuable expertise to Dransfield Novelty, allowing the company to diversify and strengthen its market position. This strategic purchase signifies Dransfield’s commitment to enhancing its business operations by entering a field that, while related, offers distinct opportunities for growth.
The acquisition was supported by legal advisers Schofield Sweeney, with key contributions from Jack Venable, Michael Cantwell, and Simon Hellewell in managing corporate and real estate aspects. At the same time, Malcolm Coomber and Katie Brockhurst from Clarkson Hyde provided corporate finance advice. Additionally, the legal team at Savage Silk, including Chris Morgan and Pamela Thompson, played a role in advising Crystal & Son Group.
This development builds on Dransfield’s previous acquisition of Gameco Holdings Limited, owners of Reflex Gaming, in 2019, showcasing a pattern of strategic expansion and consolidation within the industry.
Chris Haley, the Managing Director of Dransfield, expressed optimism about the integration, emphasising the company’s ongoing mission to deliver high-quality products and services to its customers.
The acquisition of Crystal & Son Group is a strategic enhancement that positions Dransfield Novelty for further success in its market.
