CTI Digital has collaborated with Chester Zoo to launch a new website, marking a significant development in the zoo’s digital evolution.
- The redesign is part of a broader strategy to enhance user engagement and streamline visitor experience.
- Built on Umbraco Headless technology, the site integrates modern UX principles to reflect the zoo’s conservation mission.
- The website aims to engage, educate, and provide an immersive experience for over two million yearly visitors.
- This project underscores the longstanding partnership between Chester Zoo and CTI Digital.
CTI Digital, based in Manchester, has recently launched a new website for Chester Zoo, a renowned conservation and educational institution. This initiative is part of the zoo’s ongoing digital transformation efforts to modernise its online presence.
Chester Zoo, which welcomes more than two million visitors annually and works with over 130,000 schoolchildren, is celebrated for its international conservation initiatives. The new website seeks to enhance visibility and engagement for its diverse audience, emphasising the zoo’s role as a leading conservation charity.
The development of this website utilised advanced UX and web building techniques, showcasing Chester Zoo’s rebranded identity with How&How. This rebranding aligns with their commitment to offering unique visitor experiences and emphasising their global conservation efforts.
Chester Zoo’s new digital platform is built with Umbraco Headless technology, which supports cutting-edge development and incorporates best-practice SEO from the beginning. This ensures reduced digital silos and maximises online discoverability.
This project highlights a strategic partnership between Chester Zoo and CTI Digital, focusing on modernisation and improved interaction with users. It is designed to bring all elements of Chester Zoo’s mission together, offering a seamless digital experience that educates and delights users.
The launch of Chester Zoo’s new website represents a crucial step in enhancing its digital engagement and global conservation efforts.
