Tesco’s meal deal now includes Itsu’s premium sushi collection, starting 21 October.
- The £4.75 range features Teriyaki Salmon, Vegetable Crunch, Katsu Chicken, and California rolls.
- Sushi has rapidly overtaken traditional lunchtime options in the UK market, with innovative packaging.
- Itsu expands its frozen offerings with new dumplings and vegan snacks to enhance meal diversity.
- These frozen products will be available in various supermarkets, including Waitrose and Tesco.
Itsu, the Asian-inspired food chain, is making its premium sushi available as part of Tesco’s £5 meal deal commencing on 21 October. This collaboration introduces a selection of their acclaimed sushi lineup to a wider audience, enhancing lunchtime options for consumers. Priced at £4.75, the sushi line includes four distinct flavours: Teriyaki Salmon, Vegetable Crunch, Katsu Chicken, and California rolls.
The inclusion of Itsu’s sushi in Tesco’s meal deal capitalises on the growing popularity of sushi as a preferred lunchtime choice in the UK, which has even surpassed traditional smoked salmon sandwiches. Each sushi pack is thoughtfully designed for convenience, complete with a mayo sachet, sweet soy sauce, and crunchy tempura pieces. The innovative packaging includes a specialised border to prevent sauce spillage, ensuring a hassle-free dining experience.
Building on the success of their chilled food items, Itsu has diversified its frozen food range, adding five new products. These additions include two types of microwaveable frozen dumplings—Chicken Soup and Vegetable Steamed—priced at £3 for six 28g portions. The line is rounded off with three vegetable snacks: Vegetable Tempura Fries (350g), Glazed Miso Aubergine (330g), and Pumpkin Crispy Fritters (6x40g), each offering a unique take on frozen convenience cuisine. These items can serve as main dishes or side accompaniments, designed to complement Itsu’s existing frozen offerings.
Furthermore, these frozen products reflect Itsu’s commitment to expanding its market presence, having already launched in Waitrose, Morrisons, and Asda. Their arrival in Tesco supermarkets is set for 4 November, marking an important step in increasing consumer access to Itsu’s diverse product range.
Itsu’s strategic entry into Tesco’s meal deal and its expanded frozen range underscores the brand’s innovative approach and growing influence in the UK food market.
