Connective3 has won a competitive bid to collaborate with BetterYou.
- The Yorkshire brand will develop a joint strategy to boost brand awareness.
- Focus is given to content, social, and paid media approaches.
- BetterYou aims to enhance its digital strategy, with a retailer-centric approach.
- Key retailers involved include Holland & Barrett and Boots.
Connective3 has successfully secured a competitive pitch, signalling a significant partnership with BetterYou, a well-known natural health and supplement company. This Yorkshire-based agency plans to develop a joint content, social, and paid media strategy to increase BetterYou’s visibility in the vitamins and supplements market.
Aiming to revamp their digital strategy towards a more retail-focused model, Connective3 is poised to leverage BetterYou’s exceptional products and compelling brand narrative. Claire Stanley-Manock, the Chief Strategy Officer at Connective3, expressed enthusiasm for this venture, stating, “We are very excited to be helping BetterYou pivot their digital strategy to lean into a more retailer-focused approach.”
BetterYou, besides its supply to prominent retailers like Holland & Barrett and Boots, also offers direct consumer sales via online channels. Expressing optimism about this strategic collaboration, Jamie Courtnell, Digital Brand Manager at BetterYou, remarked, “We’re thrilled to be working alongside Connective3 to help us achieve our digital acceleration plan for the BetterYou brand.” The strategic approach of Connective3, presented during the pitch process, greatly impressed them.
Connective3’s partnership with BetterYou is set to significantly elevate their market presence and digital reach.
