This year, John Lewis shoppers were influenced by weather, fashion, and wellness trends. The department store’s 2024 report reveals significant shifts in consumer behaviour.
- Oura Ring emerged as an essential tech accessory, becoming a leading product.
- Dehumidifiers saw increased sales due to persistent wet weather in the UK, reflecting consumer adaptation to climate.
- Fashion trends took a nostalgic turn with cut out swimsuits and barrel leg jeans while small bags lost appeal.
- Shoppers prioritised skincare with SPF50 creams and new beauty launches becoming popular.
The 2024 shopping trends at John Lewis highlight a fascinating interlink between lifestyle factors and consumer choices. Oura Rings have captured the tech segment with significant dominance. Being branded as the ‘ultimate status symbol,’ one out of every two rings sold at John Lewis is an Oura, marking it as this year’s biggest tech success.
Persistent wet weather in the UK has driven the popularity of dehumidifiers, which saw a 22% rise in sales. This uptick indicates consumers are increasingly opting for home solutions to manage the dampness prevalent during the year.
Fashion preferences have shifted notably, as customers leaned towards cut out swimsuits and barrel leg jeans. The latter experienced a 60% surge in online searches, becoming the best-selling jean type for the autumn and winter seasons. Conversely, small bags have seen a decline in popularity among shoppers.
In the realm of skincare and beauty, there is a discernible trend towards higher protection products as SPF50 creams surged by 18%, while SPF30 saw a decrease. Additionally, beauty products like hair masks, oils, and body creams gained traction, with sales increasing significantly, reflecting a growing focus on comprehensive personal care.
Home décor preferences also saw evolution, influenced partly by media. The spotlight on TV adaptations helped boost sales of quilted throws and silk bedding by 30%. Meanwhile, decorative shifts are evident as curtain tiebacks more than doubled in popularity, suggesting a move away from chrome to brass accessories.
John Lewis’ 2024 trends indicate a keen awareness of environmental, fashion, and wellness influences among UK shoppers.
