Asda has announced the return of its popular festive vegetable sale to ease Christmas shopping costs.
- From 19 to 24 December, customers can purchase essential Christmas vegetables at just 15p online and in stores.
- For the first time, the offer includes 2kg potatoes in addition to carrots, sprouts, broccoli, and parsnips.
- The initiative aims to support community needs, in collaboration with The Asda Foundation.
- Asda is also running a promotion on British Whole Fresh Turkey, reflecting its commitment to low prices.
Asda is reintroducing its popular festive vegetable sale, offering crucial Christmas dinner ingredients at considerably reduced prices. This initiative is intended to support customers during their Christmas shopping by cutting costs on key holiday essentials such as vegetables. From 19 December till 24 December, customers can take advantage of this offer both in stores and online, purchasing 1kg of carrots, 500g of sprouts, 360g of broccoli, and 500g of parsnips for just 15p each. Previously, these items were priced between 69p to 85p.
For the first time, this year’s offer includes 2kg potatoes, which were previously priced at £1.35. This addition allows shoppers to fully equip their holiday meals with the quintessential ingredients needed for a traditional Christmas dinner. This reduced pricing strategy not only makes festive dining more accessible but also aligns with Asda’s commitment to supporting its customer’s financial needs during holiday seasons.
David Hills, Asda’s chief customer officer, stated, “Our mission this Christmas is to provide everything customers need at our famously low Asda prices.” He emphasised the sobering reality that a significant portion of the older generation could face Christmas alone, which underpins Asda’s broader community support initiatives. Alongside The Asda Foundation, Asda is pledging nearly £1 million in in-store initiatives and grants aimed at combating social isolation and loneliness within the communities it serves.
Beyond the vegetable sale, Asda has launched promotional pricing on its British Whole Fresh Turkey, reinforcing its dedication to maintaining low prices. This initiative not only enhances affordability but also represents a comprehensive approach to holiday meal solutions. Hills also highlighted the introduction of the Chatty Cafés initiative and the Winter Warmers deal, essential community support programmes that aim to bring people together and encourage neighbourly check-ins, particularly with the elderly during the festive period.
Asda’s initiatives reflect a robust commitment to community support and making the festive season more affordable and inclusive.
