Pour Moi’s profits soar amid a compelling partnership with M&S.
- The alliance led to a 66% profit increase, reaching £3 million.
- Sales saw a significant rise, up by 12% to £20 million.
- Marked by strategic timing, the partnership commenced in October 2023.
- Key products established Pour Moi as a top performer at M&S.
Pour Moi, a leader in the swimwear and lingerie sector, has experienced a remarkable surge in performance due to its strategic collaboration with M&S. This alliance has propelled Pour Moi’s profits by an impressive 66%, culminating in £3 million over a six-month period ending 30 September. Simultaneously, sales rose by 12%, reaching a total of £20 million, as outlined by recent financial disclosures.
The partnership, inaugurated in October 2023, featured a curated selection of Pour Moi’s lingerie on M&S’s ‘Brands at M&S’ online platform. This move not only expanded Pour Moi’s market reach but also demonstrated the potential of collaborative retail ventures in amplifying brand visibility and financial success.
Michael Thompson, the founder and chief executive of Pour Moi, expressed his excitement over this partnership. ‘I am beyond thrilled to be bringing Pour Moi’s premium lingerie to Marks & Spencer,’ he stated. Thompson, who began his career in M&S’s lingerie department, sees this venture as a meaningful career milestone.
The collaboration has proven financially fruitful, garnering over £5 million in sales within six months, according to claims. Notable products like the Santa Monica swimsuit and the Amour collection have played pivotal roles, establishing Pour Moi as one of the highest performing brands on the M&S platform.
Through strategic collaboration, Pour Moi has set a benchmark for growth in the retail sector, highlighting the efficacy of targeted partnerships.
