The Lufthansa Group has selected DEPT as its new digital agency after a rigorous EMEA-wide pitch.
- DEPT will work with Lufthansa’s Digital Hangar to enhance the end-to-end digital travel experience.
- The agency will focus on technology and marketing to provide personalised solutions.
- Operations will begin in early 2025 across multiple airline brands within the group.
- Andrew Dimitriou commented on the exciting collaboration between DEPT and Lufthansa Group.
In a strategic move, the Lufthansa Group has appointed DEPT as its new digital agency of record. This decision followed a competitive pitch process spread across Europe, the Middle East, and Africa. The collaboration aims to integrate DEPT seamlessly with Lufthansa’s Digital Hangar, the airline’s digital hub, to enhance the comprehensive digital travel experience for its customers.
DEPT is tasked with leveraging its balanced expertise in technology and marketing services to deliver innovative solutions. These solutions will encompass various key areas such as brand and media advancement, customer experience enhancement, and sophisticated technology and data integration. The approach is designed to streamline and automate internal Lufthansa processes, ensuring more efficient and customised services for passengers.
Commencing in early 2025, the partnership’s scope includes various Lufthansa Group airline brands. Austrian Airlines, Brussels Airlines, Discover Airlines, Lufthansa, and SWISS are among the carriers involved, operating across key markets in the EMEA region. DEPT’s team of technology and marketing specialists will focus on creating digital content, localising and distributing it across both owned and earned media channels.
Andrew Dimitriou, DEPT’s global chief client and growth officer, expressed enthusiasm about the partnership, stating, ‘Lufthansa Group is one of those ambitious brands and we can’t wait to go on this journey.’ His remarks highlight the potential for innovation that this collaboration promises in aviation’s digital landscape.
The collaboration between Lufthansa and DEPT signifies a forward-thinking approach in enhancing digital aviation services across multiple brands.
