Smoking Gun has been appointed by BWH Hotels as its B2B PR agency.
- This appointment followed a competitive selection process where Smoking Gun demonstrated exceptional media expertise.
- BWH Hotels seeks to expand its presence, aiming for 20,000 rooms within five years.
- Smoking Gun has already secured high-profile coverage in major industry publications.
- This partnership aligns with BWH Hotels’ strategy to modernise its brand identity and broaden its influence.
Smoking Gun has been selected as the B2B PR agency for BWH Hotels, the largest group of independent hotels in Great Britain. This appointment was the result of a competitive selection process, during which Smoking Gun was recognised for its deep understanding of the media landscape and its specific expertise within the travel and hospitality sectors.
With ambitions to elevate its profile and expand aggressively, BWH Hotels plans to increase its room count to 20,000 over the next five years. The collaboration with Smoking Gun is seen as crucial to the group’s strategy to communicate its brand values and growth ambitions effectively to target audiences.
Already, Smoking Gun has facilitated significant media coverage for BWH Hotels, securing features in key industry publications such as The Caterer and Hotel Owner. This early success highlights Smoking Gun’s ability to cut through media clutter and enhance BWH Hotels’ visibility and reputation.
Sophie Proffitt, Head of Corporate Marketing at BWH Hotels, expressed confidence in the partnership, citing Smoking Gun’s exceptional media skills and its capacity to reinvent brand perceptions. She remarked that the agency had exceeded expectations from the outset.
Caroline Aspinall of Smoking Gun noted that their agency is renowned for bold and creative approaches that challenge traditional narratives. She emphasised the synergy between the two companies, describing the partnership as a chance to redefine hospitality standards and reinforce BWH Hotels’ authority in the sector.
The partnership between Smoking Gun and BWH Hotels marks a strategic step forward, promising to reshape the landscape of independent hospitality in Great Britain.
