Spar North of England has unveiled a new £5 premium meal deal, enhancing their existing range and catering to diverse consumer tastes.
The latest offering from Spar sees the launch of a premium meal deal priced at £5, designed to provide customers with a variety of high-quality meal choices. This upgrade features options like hot food, sushi, or deli baguettes, subs, and paninis as a main, complemented by a snack and a drink. This new meal deal will exist alongside Spar’s standard meal deal, which is priced at £4.25 and includes pre-packaged sandwiches, wraps, pasta and salad pots, along with a snack and a drink.
An impressive expansion in the variety of products has been made, with over 400 drink lines and more than 50 snack products now available in the meal deal selections. This broadening of choices marks one of the most significant changes to Spar’s lunchtime offerings in the past decade and a half, following extensive market research and feedback collection from both their own and independent Spar retailers’ Deli teams.
Kim Hudson, the food-to-go development manager at James Hall & Co, expressed enthusiasm about the new offering. ‘We are excited to implement the new premium meal deal and introduce the changes to the range we think customers will love,’ Hudson stated. The enhancements have been accompanied by a comprehensive marketing campaign, placing meal deals at the forefront of customer focus within stores.
While Spar has upgraded its lunchtime offerings, the breakfast meal deal remains unchanged at £3.75, continuing to offer a breakfast roll and hot drink. The decision to maintain the breakfast deal was likely made to preserve consumer loyalty while introducing these new changes. This strategic move suggests a careful balance between innovation and consistency within their product lineup.
The introduction of the £5 premium meal deal by Spar North of England demonstrates a commitment to enhancing customer choice and satisfaction. Through substantial product range expansions and an effective marketing strategy, Spar is set to attract a diverse customer base while maintaining its established offerings.
