Urban Splash reveals visionary plans for Swansea’s urban transformation.
- A new dual-language brand, ‘City on the Beach’, is launched to engage Swansea locals.
- Key sites targeted include Swansea Central, Civic Centre, and Hafod Copperworks.
- Innovative use of sustainable materials and digital assets in marketing campaign.
- Strategic partnership with Swansea Council builds on 30 years of experience.
Urban Splash, a renowned regeneration company based in Manchester, has unveiled ambitious plans for Swansea, showcasing its commitment to innovative urban development. With a newly launched dual-language initiative called ‘City on the Beach‘, the company hopes to connect with the local community and invite collaboration on the city’s regeneration.
The strategy targets seven significant sites across Swansea, designed to revitalise the area while maintaining its heritage. Swansea Central is at the forefront, with plans for a five-storey hub combining retail, restaurants, and office spaces, receiving initial planning approval.
Urban Splash is leveraging its partnership with creative consultant Miles Falkingham and Smiling Wolf from Liverpool to bring this vision to fruition. The campaign includes a beautifully crafted sketchbook outlining the project concepts, distributed both physically and digitally to stakeholders.
Swansea Civic Centre is another focal point, where a new City Waterfront district is envisioned. This plan aims to make the five-mile beach a core attraction, enhancing Swansea as a vibrant destination for both visitors and residents.
The Hafod Copperworks site is expected to be transformed into a hub for leisure and heritage tourism, while areas like St Thomas and Salibridge are set to become green corridors and modern coastal communities, respectively. This diverse approach caters to a wide range of interests.
Supporting materials for the ‘City on the Beach‘ brand are produced using eco-friendly materials, such as recycled paper and plastics. These include digital assets and dual-language pin badges, reflecting a forward-thinking approach to branding and community engagement.
The project underscores Urban Splash’s commitment to long-term value, focusing on sustainability, modern design, and community. Co-founder Jonathan Falkingham highlights the importance of these principles, emphasising a design philosophy that integrates nature, culture, and urban living.
With over 30 years of experience, Urban Splash positions itself as a trusted partner for Swansea Council, aiming to create lasting impact in the city’s landscape. The company’s track record in regeneration projects across the UK bolsters its credibility in bringing this ambitious vision to life.
Urban Splash’s regeneration plans for Swansea promise to blend innovation with sustainability, enhancing the city’s appeal as a coastal hub.
