Leeds-based consultancy Propaganda resumes its role with CLOUD NINE.
- CLOUD NINE celebrates 15 years with ambitious growth plans.
- Propaganda initially helped to create CLOUD NINE in 2009.
- No pitch was needed for this significant appointment.
- CLOUD NINE’s CEO and Propaganda express enthusiasm about the renewed partnership.
Leeds-based brand consultancy Propaganda has been reappointed by CLOUD NINE, the renowned hair styling brand, as its lead marketing and creative agency. This move signifies a reunion for the two entities, as Propaganda was instrumental in establishing CLOUD NINE in 2009. The seven-figure account, which was previously managed by IMA Home, was handed over to Propaganda without the traditional pitch process, highlighting the trust and credibility that Propaganda has established with CLOUD NINE.
CLOUD NINE is marking its 15th year in operation and has set its sights on substantial growth in global retail and ecommerce. This ambitious vision aligns with the strategic prowess that Propaganda brings to the table, aiming to fortify the brand’s presence in these sectors.
Danny Emmett, CEO of CLOUD NINE, stated: “Celebrating our 15th year in business is the perfect time to reflect on our success to date but also to accelerate our future growth ambitions. Propaganda were pivotal in the formation of the brand and since we re-engaged with them in August, we have been impressed with our recent campaign and the Brand Discovery work they have undertaken. This appointment marks an exciting new chapter for CLOUD NINE.” His words emphasise the enthusiasm and expectations set for this renewed partnership.
Tom Fowler, Propaganda’s strategy and planning director, expressed delight at the development, noting it feels like a “homecoming” and anticipation of reuniting with the CLOUD NINE team. The sentiment reflects the shared history and the robust foundation of trust that Propaganda intends to build upon to make a significant impact in the hair sector once more.
Both companies appear poised and eager to leverage their collective strengths, enabling CLOUD NINE to achieve their future growth aspirations. The collaboration promises to invigorate CLOUD NINE’s strategic brand efforts, drawing from Propaganda’s past successes and innovative strategies.
The renewed partnership between CLOUD NINE and Propaganda is set to drive the brand’s ambitious growth in its 15th anniversary year.
