Sport Social Podcast Network teams up with Netflix for an exciting NFL podcast campaign this December.
- Netflix aims to engage NFL fans through The Nat Coombs Show, a well-known podcast in the UK.
- The campaign will highlight Netflix’s exclusive streaming of NFL games on Christmas Day.
- This partnership includes a blend of host-read and announcer-read advertisements.
- The collaboration intensifies NFL promotion during a key month for fans.
In a strategic move, the Sport Social Podcast Network, a leading platform for sports podcasts in Europe, has partnered with Netflix for an innovative campaign focused on NFL content. This collaboration seeks to leverage the popularity of The Nat Coombs Show to promote NFL games streamed exclusively on Netflix this Christmas.
The Nat Coombs Show, hosted by Nat Coombs, a respected figure in UK NFL broadcasting, offers Netflix access to a dedicated audience. The podcast is renowned for its in-depth NFL coverage, making it an ideal platform for Netflix to reach passionate NFL fans.
Throughout December, the campaign will incorporate both host-read and announcer-read advertisements, effectively blending content and promotion. Sport Social Podcast Network will utilise their NFL and football channels to enhance this promotional effort.
Of particular note is Netflix’s exclusive streaming of two critical NFL matches on Christmas Day. Fans will witness the Kansas City Chiefs facing the Pittsburgh Steelers, followed by the Baltimore Ravens playing the Houston Texans. This streaming event coincides with a significant period in the NFL season, where teams are intensely competing for playoff positions.
Paul Swaine, the brand partnership director at Sport Social Podcast Network, expressed enthusiasm about the collaboration, underscoring the network’s growth and the value of partnering with global brands like Netflix. “Once again giving the brand a layered integrated partnership that supports and complements their overall advertising campaign,” he emphasised.
Nat Coombs, the show’s host, also recognised the partnership’s potential, noting the increasing UK fanbase for the NFL. “The NFL UK fanbase is growing and growing and settling down to watch action on Christmas Day will only enhance that,” he stated.
This partnership between Sport Social and Netflix marks a significant step in enhancing NFL content reach during a pivotal time in the sports calendar.
