The Entertainer’s CEO foresees a potential business doubling through their Tesco collaboration.
- The toy retailer recently expanded into 861 Tesco stores in the UK and Ireland.
- They have already observed a 50%-60% business growth from this initiative.
- The scale and potential of this partnership have not yet been fully realised.
- The Entertainer plans improvements in range planning for the upcoming year.
The Entertainer’s partnership with Tesco is a bold move aimed at significant growth, as stated by the retailer’s chief executive, Andrew Murphy. He believes the collaboration could potentially double their business. This strategic expansion has already resulted in a 50% to 60% increase, highlighting the immense opportunities within this arrangement.
In October, The Entertainer completed a substantial expansion by delivering 4.5 million toys across Tesco’s vast network. They were opening 30 concessions each week over a period of 25 weeks, aiming to maximise the use of Tesco’s extensive supermarket estate. According to Murphy, the venture has not yet explored its full potential, presenting more opportunities for growth.
Murphy noted that the deal with Tesco was finalised in December of the previous year. However, logistical challenges meant comprehensive planning for ranges and procurement could only commence around September or October. This delay required The Entertainer to make do with available products for most of the year, emphasizing the need for better planning moving forward.
Looking ahead, The Entertainer has identified 20 areas to target for improvement, as outlined by their commercial teams. Enhancing range planning is a key focus as they aim to optimise their offerings through the Tesco partnership, leveraging deeper insights and a more strategic approach.
The Entertainer’s alliance with Tesco is a promising step towards potentially doubling their business through strategic enhancements and expansive reach.
