Warner Bros’ Harry Potter Studio Tour near London achieves £100.8 million pre-tax profit in 2023.
- The company’s turnover increased from £247.1 million to £258.4 million, reflecting growing demand.
- More than 100 jobs were created to accommodate the surge in visitor numbers.
- The studio tour in Leavesden, Hertfordshire, offers a permanent exhibition of Harry Potter film sets and costumes.
- The company ended 2023 in a strong financial position with significant asset growth.
Warner Bros’ Harry Potter Studio Tour near London has achieved a remarkable pre-tax profit of £100.8 million for 2023. According to newly filed accounts with Companies House, this represents an impressive growth from the previous year’s £79.7 million profit, underlining the attraction’s growing success.
The company’s turnover saw an increase, rising from £247.1 million to £258.4 million. This growth is indicative of the tour’s rising popularity and the strategic measures undertaken to enhance visitor experience. To accommodate this demand, the company expanded its workforce from 622 to 724 employees over the year, creating over 100 new jobs.
Located in Leavesden, Hertfordshire, the Harry Potter Studio Tour offers a unique walk-through exhibition that captivates visitors with original costumes, props, and film sets from the iconic Harry Potter movies. Managed by the US film studio’s tours division, it has been a major draw since its inception in 2012.
The year concluded on a high note for the company, with net current assets soaring to £186.1 million, a substantial increase from £73 million. This substantial growth was partially driven by the sale of inventory to a related group undertaking and enhanced cash deposits within the group firms.
Additionally, the company reported an increase in operating profit from £126.9 million to £173.5 million. This was achieved through a concerted effort to find cost efficiencies across the business. In a similar vein of success, the theatre group behind ‘Harry Potter and the Cursed Child’ celebrated revenue levels that surpassed those seen before the pandemic.
The Harry Potter Studio Tour’s robust financial growth and job creation highlight its significant role in the UK’s tourism sector.
