This month marks the introduction of innovative sweet treats from renowned brands, enhancing supermarket shelves across the UK.
- KitKat has reintroduced its beloved Cookies and Cream flavour, adorned with a smooth coating and eco-friendly packaging.
- Little Moons debuts bite-sized cheesecakes in delectable flavour combinations available at major retailers.
- Müller expands its Light Protein Pudding line with new enticing flavours that are health-conscious and HFSS compliant.
- Fruit-tella introduces ‘Out At Night’ jellies, appealing with charming shapes and fruity flavours.
- Walker’s Shortbread taps into the on-the-go market with its new snack-sized product, ‘Wee Shorties.’
KitKat is bringing back its fan-favourite Cookies and Cream biscuit bar, which combines milk chocolate and a white coating to create an indulgent taste. The re-launched product features packaging made from 75% recycled plastic, highlighting the brand’s commitment to sustainability. KitKat brand manager Angelica De Los Rios Granja expresses enthusiasm, noting the flavour’s household appeal and innovation in their product range.
Little Moons introduces a trio of bite-sized frozen cheesecakes, featuring Caramelised Biscuit and White Chocolate, Strawberry and Mascarpone Cheesecake, and Belgian Chocolate and Salted Caramel. These treats, all under 100 calories, are set to be available from September in Co-op and nationwide in October, priced at £3.75 for a pack of four, showcasing a delightful fusion of textures and flavours.
Müller has unveiled two new SKUs in its Müller Light Protein Pudding collection: Chocolate Brownie and Chocolate Orange. Each pot contains 14g of protein and added Vitamin B6, fulfilling 50% of the daily recommended intake. These offerings are designed to cater to health-conscious consumers, aligning with HFSS compliance standards, making them a strategic category expansion aimed at stimulating category growth and attracting new consumers.
Fruit-tella’s ‘Out At Night’ jellies incorporate whimsical shapes of bats, owls, and spiders, with flavours like orange, blackberry, and apple. Available in multipacks and standard sharing bags, these sweets combine fun shapes with fruity tastes, enhancing the consumer experience across grocery channels.
Walker’s Shortbread has ventured into the snackable product market with its ‘Wee Shorties’, compact bitesize shortbread pieces designed for convenient, on-the-move indulgence. Available at Sainsbury’s and Ocado, this offering aims to capture the snacking trend while maintaining the brand’s signature taste and quality, ensuring it meets the needs of busy consumers and families.
These diverse product launches reflect an exciting evolution in the sweet treat market, offering consumers novel choices to enjoy.
