Asda has announced a significant partnership with Decathlon to enhance its online platform, George.com.
- The collaboration aims to introduce over 480 brands to customers through George.com, thanks to the support of Virtualstock.
- This agreement builds on the existing relationship between Asda and Decathlon, which already includes 22 in-store concessions.
- Michael Rowles, Asda’s online trading senior director, emphasised the importance of this expansion for their product range.
- Asda continues its growth strategy by also expanding its premium-grocery ‘Exceptional by Asda’ range with over 400 new products.
Asda, a leading UK supermarket, has made a strategic move by partnering with Decathlon, a renowned sportswear retailer. This collaboration is aimed at bolstering the brand offerings on Asda’s online platform, George.com. With Virtualstock as the new range extension partner, Asda is set to introduce more than 480 brands to its customers, enhancing the variety and choice available online.
The relationship between Asda and Decathlon is not a new one. This partnership builds on their established collaboration, which includes 22 in-store concessions across the country. By bringing Decathlon products online, Asda is leveraging its in-store success to expand its digital footprint and customer reach.
Michael Rowles, the senior director of online trading at Asda, highlighted the significance of this development. He stated, “The expansion of our product ranges online is a key focus for us, so to be able to bring products from a trusted retailer like Decathlon marks a significant milestone for us.” The introduction of hundreds of new Decathlon products to George.com signifies Asda’s commitment to diversifying its online offerings.
In addition to its partnership with Decathlon, Asda is advancing its premium-grocery line, ‘Exceptional by Asda’. This expansion includes over 400 new products, strategically timed for the festive season. Asda’s continuous efforts to enhance its product range both online and in-store are indicative of its forward-thinking approach to retailing.
This strategic alliance and product expansion signal Asda’s robust growth strategy as it prepares to introduce more exciting collaborations and offerings in the upcoming year.
Asda’s partnership with Decathlon underscores its strategic commitment to expanding its online and in-store product offerings.
