NOQ Group, an event tech startup, has successfully raised £3.4 million in funding, yet the identity of the investors remains undisclosed.
- The West London-based company was founded in 2019 and specialises in event planning technology.
- NOQ Group’s platform offers features such as vouchers, loyalty programs, payment management, and multi-venue planning.
- Recently, the company secured a partnership with Charlton Athletic, enhancing its reach in the sports sector.
- Despite this major funding milestone, transparency about investors is lacking, attributed to the seed-stage nature of the round.
NOQ Group, an innovative event technology firm, has announced the successful closure of a remarkable £3.4 million funding round. Despite this significant financial achievement, the company has opted to keep its investors’ identities confidential, sparking considerable interest and speculation within the industry.
Established in 2019 and based in West London, NOQ Group has developed a cutting-edge platform aimed at revolutionising event planning. The platform is designed to streamline operations for event organisers, providing a suite of tools that manage vouchers, loyalty programmes, and payments. Moreover, NOQ facilitates ecommerce solutions integration and supports multi-venue planning, making it a comprehensive solution for managing complex event logistics.
The startup’s strategic growth is exemplified by its recent partnership with a League One football team, Charlton Athletic. This collaboration marks a significant step in expanding NOQ’s influence and capabilities within the sports sector, particularly in managing and enhancing the fan experience.
Commenting on the funding round, NOQ Group’s CEO, Param Kanabar, highlighted the importance of this financial milestone as part of the company’s journey. He stated, “Securing this funding is a significant milestone in our journey to create the most efficient and seamless POS and payment solution for multi-vendor events. We’re committed to equipping event organisers with powerful tools that streamline operations and maximise revenue.”
The decision to keep investors anonymous is unusual, particularly given the size of the funding. NOQ Group attributes this choice to the seed-stage nature of the investment, although there is no industry standard mandating such confidentiality at this stage. Public filings indicate that the company has a total of 35 shareholders, including notable entities like Seedrs, yet details remain largely undisclosed.
The completion of NOQ Group’s recent funding round marks a pivotal moment in its development, despite the mystery surrounding its investors.
