ProCook’s sales increased by 8.8% to reach £17 million in the second quarter, driven by robust retail and online performance.
- The company saw a rise in like-for-like sales by 4.7%, with retail growing by 7.1% and ecommerce by 12.2%.
- In preparation for the festive season, ProCook plans to open several new stores to enhance market presence.
- The first half of the financial year witnessed a 7.5% increase in sales, amounting to £28.3 million.
- ProCook’s Chief Executive Lee Tappenden anticipates improved brand awareness and market share through new store openings.
ProCook recorded an impressive 8.8% increase in sales, reaching £17 million in the second quarter, primarily due to strong performances both in retail stores and online platforms. This growth underscores the brand’s strategic positioning and adaptation to current market trends.
The kitchenware retailer also reported a 4.7% rise in like-for-like sales, with the retail segment expanding by 7.1% and ecommerce experiencing a growth of 12.2%. Such figures reflect a robust and responsive business model that capitalises on diverse channels for reaching consumers.
A key aspect of ProCook’s strategy involves the opening of new stores as the company gears up for the peak trading season before Christmas. The planned additional outlets aim to boost brand visibility and capture a larger share of the fragmented kitchenware market.
During the first half of the financial year, sales increased by 7.5%, totalling £28.3 million, further highlighting the firm’s consistent upward trajectory. Gross profit and operating costs remained aligned with the company’s financial projections, indicating stable economic health.
According to Lee Tappenden, ProCook’s Chief Executive, the forthcoming store openings are expected to foster greater brand recognition and expand the company’s footprint in the market. He noted, “We have continued to build on recent momentum and outperform the market,” emphasising the positive momentum and strategic progress being made.
ProCook’s strategic initiatives and robust performance position the brand well for sustainable growth in the upcoming peak trading period.
