Poundland has announced the nationwide launch of its new rewards app, marking a significant £20 million investment to enhance customer value.
- The newly introduced Poundland Perks app allows users to collect ‘perk points’ on purchases, redeemable for store or online vouchers.
- During initial trials in Northern Ireland, Scotland, and the Isle of Wight, the app proved successful, with over 500,000 sign-ups.
- Users will have access to at least 100 perks offers on various products, increasing the appeal of shopping at Poundland.
- This initiative aims to distinguish Poundland from other retailers by providing additional value on top of already competitive prices.
Poundland is taking a strategic step forward by rolling out its rewards app, Poundland Perks, across the United Kingdom. The initiative is part of a broader £20 million investment designed to bring better value to its customers. The app, accessible on both Google Play and Apple App stores, offers a unique opportunity for customers to accumulate ‘perk points’ through in-store spending. These points can be transformed into digital reward vouchers, usable in-store or online upon reaching specified thresholds.
A key attraction of the Poundland Perks app is the availability of at least 100 offers on various products within the app. This not only makes the shopping experience more engaging but also adds significant value for the customer, encouraging repeated interaction with the brand.
The decision to implement the app nationwide follows a successful trial in about 100 stores, including locations in Northern Ireland, Scotland, and on the Isle of Wight, earlier in the year. During the trial phase, more than half a million customers embraced the digital platform, a testament to its popularity and user-friendliness.
Tom Hill, the director of digital at Poundland, expressed enthusiasm about the launch. He highlighted the app as a novel way to enhance the shopping experience, offering customers savings and entertainment through their smartphones. Hill stated, “Today’s a really important day for our customers as we open up a new digital world that gives them the chance to save, earn and play through their smartphone, making shopping with us even more fun, and even more amazing value – whether in store or online.”
This app rollout underscores Poundland’s commitment to customer satisfaction, setting it apart in the competitive retail market. By providing extra value in addition to its everyday low prices, Poundland positions itself distinctively, appealing to a broad customer base eager for affordable yet rewarding shopping experiences.
The Poundland Perks app marks a pivotal move in enhancing customer engagement and value delivery across the UK retail landscape.
