Morrisons has launched a new white egg pack in its Chuckle Eggs range to support sustainable farming.
- White eggs, nutritionally identical to brown, have a lower carbon footprint due to the efficiency of white hens.
- The ‘For Farmers’ initiative ensures a 6p return to farmers for every half dozen eggs sold.
- Morrisons’ egg supply adheres to high standards with environmental and animal welfare certifications.
- This initiative continues Morrisons’ efforts in providing financial security and sustainability to farmers.
Morrisons, a leading supermarket chain, has expanded its Chuckle Eggs range by introducing a pack of white eggs, supporting their commitment to sustainable farming practices. This initiative is part of Morrisons’ broader ‘For Farmers’ programme, which offers an additional six pence per half dozen eggs back to farmers. The programme has been a notable success since its inception in 2015, having contributed over £25 million back to the farming community.
In terms of nutritional value and culinary use, white eggs are equivalent to brown eggs. The primary distinction is their shell colour, dictated by the breed of the hen. Notably, white hens are more feed-efficient than their brown counterparts, producing eggs with a significantly reduced carbon footprint. This environmental benefit aligns with increasing consumer demand for sustainable shopping options.
Beyond financial incentives, Morrisons ensures its egg producers maintain high standards of welfare. The hens that lay these eggs have unrestricted access to roam outdoors and benefit from woodland ranges and bee-friendly flower strips, indicating a commitment to animal welfare and biodiversity.
Morrisons works extensively with over 65 egg farmers to ensure a robust supply of free-range and organic eggs. All eggs meet the British Lion code and RSPCA or equivalent standards, providing consumers with assurance of quality and ethical production.
The company also offers carbon footprint analysis for each flock, aiding farmers in developing sustainable farming strategies. Long-term contracts and prompt payment terms further enhance financial stability for farmers, encouraging investment in farm infrastructure and future growth. Sophie Throup, a technical and sustainability director at Morrisons, highlighted the environmental advantages, stating, “We are able to offer a more environmentally friendly egg,” affirming Morrisons’ dedication to sustainability across its stores.
Morrisons’ introduction of white eggs reinforces its ongoing support for sustainable farming and environmental responsibility.
