PepsiCo has revamped its Doritos line to reduce fat, salt, and sugar content, marking a significant advancement in its recipe formulation.
- The new recipe affects three popular Doritos flavours: Cool Original, Tangy Cheese, and Chilli Heatwave.
- These flavours now feature more corn, improved seasoning, and a refined cooking process for enhanced crunchiness.
- The non-HFSS classification reflects a reduction of salt by 24% and fat by 15%, aligning with contemporary dietary guidelines.
- The revamped Doritos are already available in UK supermarkets and will continue to roll out nationwide.
PepsiCo has implemented a noteworthy revamp of three classic Doritos flavours, aiming to meet modern health standards by achieving a non-high in fat, salt, or sugar (non-HFSS) classification. This update impacts the flavours Cool Original, Tangy Cheese, and Chilli Heatwave, now crafted with an increased amount of corn, precise seasoning adjustments, and a meticulously adjusted cooking process. These modifications are expected to offer consumers ‘the crunchiest Doritos yet’, according to the company’s assertions.
A remarkable feature of this reformulation is its move across the entire Doritos range to a thicker chip base, currently used in Dippers and Extra Flamin’ Hot products. The new recipe successfully reduces the amount of salt and fat by 24% and 15% respectively, which allows this popular snack to align with contemporary dietary standards that favour lower fat and salt content, thereby achieving the non-HFSS status.
The enhanced products have already started appearing on UK supermarket shelves, with full nationwide distribution anticipated in the coming weeks. This initiative marks a crucial step in PepsiCo’s efforts to adapt to evolving consumer health preferences while maintaining the brand’s signature flavour and texture.
According to Robert Lowery, PepsiCo R&D Senior Director for UK foods, this innovative recipe is the result of years of intensive research, development, and testing by dedicated teams in Leicester and Coventry. Consumers have overwhelmingly responded positively to the improved texture and taste, with feedback highlighting the boldness of the new flavour, enriched texture, and appealing aroma.
Facilitating this recipe transformation is PepsiCo’s substantial £13 million investment in its Coventry site, the longstanding home of the Doritos brand in the UK. This financial commitment enabled the replacement of a manufacturing line, crucial for adjusting the complete production process from corn processing to cooking.
The launch of these newly formulated Doritos signifies PepsiCo’s commitment to aligning its products with health-forward standards while maintaining their popular appeal.
