The Entertainer has rolled out over 850 toy concessions in Tesco stores, marking a major expansion.
- This partnership allowed The Entertainer to achieve widespread presence in the UK and Ireland.
- The extensive roll-out involved significant logistical operations, including 4.5 million toys delivered.
- A new distribution centre was crucial in meeting the demand for this expansion.
- The move strengthens The Entertainer’s strategy to reach over 90% of UK shoppers.
The Entertainer, a leading toy retailer, has significantly expanded its retail presence by opening over 850 toy concessions within Tesco stores. This ambitious project, completed in just eight months, demonstrates the retailer’s commitment to accessibility and convenience for shoppers across the UK and Ireland.
Partnering with Tesco, The Entertainer now boasts a presence in 861 large Tesco outlets. This initiative has involved the delivery of over 4.5 million toys, underscoring the scale and logistical complexity of the roll-out. With the accomplishment of this project, The Entertainer has positioned itself as a prominent figure in the toy retail market.
To facilitate this major expansion, The Entertainer opened a new distribution centre. This facility has played a pivotal role in managing the increased demand and ensuring a steady supply of toys to the newly established concessions. The success of this operation highlights the efficiency and organisational capabilities of The Entertainer.
Andrew Murphy OBE, CEO of The Entertainer group, remarked on the significant growth achieved through this roll-out. He expressed pride in the teams’ efforts and acknowledged the support from Tesco colleagues. Murphy highlighted that over 90% of UK shoppers are now within easy reach of The Entertainer’s extensive toy offerings.
The partnership with Tesco represents a crucial step in The Entertainer’s strategic plan to enhance its ‘Toy Box’ retail solution. Looking ahead, the company aims to extend its collaboration with other retail partners both domestically and internationally. The success of this expansion lays a strong foundation for future endeavours in the retail sector.
The Entertainer’s expansion within Tesco demonstrates a strategic approach to increasing market presence and consumer accessibility across the UK and Ireland.
