Primark is making a significant move into the American market with its first Manhattan store opening soon.
- The upcoming store will be located at Herald Square, becoming Primark’s flagship in the USA.
- Once opened, it will be Primark’s 11th store in New York State, marking a milestone in its ongoing expansion.
- The store, spanning 54,000 square feet, will offer an array of fashion, homewares, and beauty products across four floors.
- This expansion comes as part of Primark’s ambitious plan to establish 60 stores across the US over five years.
Primark is poised to deepen its footprint in the United States with the announcement of its first store in Manhattan. This store is strategically located at Herald Square, a renowned area known for its high foot traffic and national significance. It signifies a pivotal point in Primark’s aggressive expansion plan which commenced two years ago.
Spanning 54,000 square feet, the new store will host a diverse range of products, including fashion, homewares, and beauty items over four expansive floors. This strategic move follows its inaugural US store opening in Boston in 2015, reflecting Primark’s commitment to increasing its presence across the nation.
The Herald Square outlet will become the company’s American flagship store. As its 11th establishment in New York State, it highlights the company’s intention to attract a varied customer base, leveraging its existing popularity in other boroughs.
Primark’s US president, Kevin Tulip, expressed excitement over entering Manhattan, citing the location’s appeal and influence. He noted the store’s perfect fit due to its capacity to draw customers familiar with Primark from surrounding areas.
This development is aligned with Primark’s broader target to launch 60 stores in the United States within five years. Currently operational in 27 locations across 11 states, the retailer is poised to expand its reach, entering its 12th state soon.
This move underscores Primark’s strategic ambition to solidify its market presence in the United States.
