Sainsbury’s is initiating a programme to improve product ranges in its convenience stores, aiming for a ‘Next Level’ experience.
- The initiative is set to optimise the use of space in convenience stores, catering to the most desired on-the-go products.
- Sainsbury’s plans include reviewing product lines to decide on potential removals or additions, and enhancing dine-in or food-to-go options.
- The programme is part of an annual rollout, with plans for a new store in Edinburgh airport and 180 additional stores in three years.
- Sainsbury’s aims to be the first choice for UK shoppers by ensuring food volume growth ahead of the market.
Sainsbury’s has initiated a comprehensive programme to enhance product offerings within its convenience store network, envisioning a ‘Next Level’ shopping experience. Focusing on optimising the use of space, the programme seeks to better serve on-the-go customers by offering the most popular items they seek. This initiative, launched recently, aims to implement significant changes over the coming months.
A critical aspect of this programme involves undertaking a meticulous review of product lines, evaluating which items might be withdrawn or introduced. Additionally, the initiative considers expanding the selection of dine-in or food-to-go options, aligning with current consumer trends and demands.
As part of an annual expansion strategy, Sainsbury’s is committed to opening new stores where feasible, including its first store at Edinburgh airport. This strategic decision signifies the supermarket’s efforts to enhance its presence in high-traffic areas, ensuring accessibility to a broader customer base.
The range improvement initiative is intricately linked with Sainsbury’s long-term strategy to outpace the market in food volume growth. Currently, only 15% of its supermarkets provide the full range of products, indicating significant room for expansion in this aspect.
Over the next three years, Sainsbury’s plans to create additional space for food in approximately 180 stores deemed to have high potential. This development is anticipated to play a pivotal role in driving overall grocery volume increases, further cementing its position as a leader in the sector.
Sainsbury’s range improvement programme is poised to significantly enhance its convenience stores and align with its growth strategy.
