The well-known YouTube group, the Sidemen, have inaugurated their second physical store in Birmingham’s Bullring & Grand Central shopping centre. This new outlet strengthens Hammerson’s retail strategy by incorporating fresh and dynamic retail concepts.
- The store opening took place on 4 October and has quickly gained attention due to the Sidemen’s established online popularity.
- Located in the Midlands, this is the Sidemen’s first SDMN clothing store in the region, offering a contemporary shopping experience.
- The expansive 4,500 square foot store showcases a collection of unisex streetwear and exclusive merchandise, including a collaborative line with Teenage Mutant Ninja Turtles.
- SDMN Clothing’s managing director, Matt Peters, expressed enthusiasm for continuing the brand’s retail evolution in Birmingham.
The Sidemen, a prominent YouTube group, have opened their second brick-and-mortar store in Birmingham’s Bullring & Grand Central shopping centre. Established on 4 October, the launch capitalises on the group’s significant online presence. This strategic location marks the first SDMN clothing outlet in the Midlands, enhancing the group’s physical retail footprint.
According to Hammerson, the proprietors of the shopping centre, the new store is part of a broader strategy to diversify their retail offerings. The aim is to introduce youthful and innovative retail concepts to complement their existing international brands. The Sidemen’s entry is seen as a valuable addition to this lineup.
The store covers an impressive 4,500 square feet, offering a wide range of unisex streetwear. Customers can explore the retailer’s signature merchandise alongside a unique SDMN x Teenage Mutant Ninja Turtles collaboration. This new range not only broadens their merchandise appeal but also introduces fresh creativity into their clothing lines.
Matt Peters, the managing director of SDMN Clothing, expressed their excitement about the Birmingham launch. He highlighted the successful establishment of their first physical store last year and remains confident in their ability to grow and innovate within the fashion industry. “We’re incredibly excited to be joining forces with Bullring & Grand Central,” he stated, underlining the optimism for future growth.
The Sidemen have a vast YouTube following, having built a substantial fanbase since the channel’s inception in October 2013. With millions of subscribers and billions of views, their influence extends beyond digital platforms, making the physical presence of their brand a significant development for fans and the fashion retail sector alike.
The opening of the Sidemen’s second store in Birmingham marks a pivotal expansion of their retail presence, bridging online fame with tangible retail success.
