Waitrose has launched an engaging campaign for its No.1 range, featuring the iconic pop group S Club.
- The campaign video showcases the group’s famous song “You’re My Number One” remixed by Jax Jones.
- S Club members are depicted enjoying a lavish feast in a Waitrose store.
- The promotional effort highlights 200 new and improved products within the range.
- The advert received a positive reception from social media users, praising its nostalgic appeal.
Waitrose has unveiled a new promotional campaign for its premium No.1 range, collaborating with the renowned pop group S Club. The campaign features a lively video shared across social media platforms, capturing members Tina Barrett, Jon Lee, Bradley McIntosh, Jo O’Meara, and Rachel Stevens inside Waitrose’s Finchley Road store after hours.
A standout aspect of the advert is the remix of S Club’s hit ‘You’re My Number One’ by Jax Jones, adding a fresh twist to the classic track. In the video, the group is seen dancing through the aisles before indulging in an extravagant meal featuring products from the No.1 range.
This creative endeavour is part of Waitrose’s broader strategy to spotlight its revamped premium line, which includes 200 newly introduced and enhanced products. The campaign also utilises out-of-home advertising, depicting customers prioritising these premium products over daily tasks with the tagline ‘No.1 always comes first’.
The initiative has garnered a positive response on social media, indicating successful engagement with audiences through the integration of nostalgic elements from the much-loved pop band. Comments on the campaign hailed it as one of the greatest adverts, lauding Waitrose for bringing S Club back into the spotlight.
Waitrose’s collaboration with S Club in promoting its No.1 range has achieved a notable impact, blending nostalgia with modern marketing.
