AI technology is transforming how supermarkets engage with customers, enhancing their spending patterns.
- Eagle Eye incorporates AI to personalise promotions for loyalty scheme members, encouraging higher spending.
- The acquisition of Untie Nots has positioned Eagle Eye to leverage AI for better engagement.
- AI-driven personalisation maps shopper habits to suggest appealing offers.
- Future retail will focus on AI-driven tailor-made shopping experiences, enhancing customer engagement.
Eagle Eye, a leader in supermarket loyalty schemes, is utilising AI technology to nudge customers towards increased spending. By analysing shopping data of loyalty programme members, Eagle Eye identifies potential products that customers are likely to purchase, creating targeted promotions to elevate their shopping experience.
This strategic move follows the acquisition of the French startup Untie Nots, rebranded as Eagle AI. The aim is to stretch customers’ purchases by rewarding greater volumes and incentivising broader product selections. Through this tactical approach, shoppers are encouraged to buy beyond their usual preferences, turning modest shopping trips into substantial spending sessions.
Tim Mason, CEO of Eagle Eye, explains the method: “We’re not going to give you much of a reward for buying the three [products] that we predict you will buy next month, but if you buy four, eight, 10, then we will give you a significant reward to encourage you to move along.” This highlights the company’s ambition to use AI for hyper-personalisation, shaping the future of retail.
Eagle AI’s system can map products against customer purchase history, suggesting nearby items that are often overlooked. Such insights enable the design of appealing offers to customers, potentially increasing their basket size. This level of personalisation could soon become crucial for retailers, leading to a divide between tech-savvy and traditional businesses.
Looking ahead, Mason envisions a retail landscape dominated by AI, tailoring the shopping experience based on individual preferences, health needs, and personal care routines. Such advancements would create an immersive and personalised shopping journey, akin to a customised newsfeed from one’s favourite social platform.
The integration of AI into retail is not only reshaping consumer behaviour but also defining the future of personalised shopping experiences.
