This Christmas, Nestlé is trialling a new paper tub for Quality Street chocolates, aiming to reduce plastic use.
- The trial will see over 200,000 tubs distributed to Tesco stores, containing 150 tonnes of chocolates.
- The innovative packaging features a re-closeable design and is fully recyclable at home.
- Feedback from Tesco shoppers and staff will help assess the success of this environmentally-friendly packaging.
- The initiative builds on previous sustainable efforts, such as the switch to recyclable paper wrappers for Quality Street sweets.
Nestlé is making a progressive move by introducing a paper-based packaging for its iconic Quality Street chocolates, aimed at reducing plastic usage this festive season. More than 200,000 of these paper tubs will be available in select Tesco stores, with a total of 150 tonnes of chocolates contained within this eco-friendly packaging.
The design of the new packaging retains Quality Street’s signature purple hue, adorned with gold foil, and includes an integrated feature that allows the tub to be securely closed once opened. This innovation ensures that the tubs are not only visually appealing but also practical, as they can be recycled in household recycling bins once empty.
Crucially, Nestlé will gather feedback on the new packaging from both consumers and supply chain participants at Tesco. This trial is a critical step in Nestlé’s ongoing journey to improve the sustainability of its products. Significant testing has been undertaken to ensure that the food quality and freshness of the chocolates are maintained during transport and storage.
Jemma Handley, senior brand manager at Quality Street, expressed pride in the initiative, stating, ‘A lot of care and hard work has gone into the trial and we’re proud to be the first major manufacturer to trial a paper tub at Christmas. The beautiful design has been devised specifically for a paper product and we love how it looks, and of course, shoppers can expect the same great tasting Quality Street sweets that they know and love inside.’
This move forms part of a broader shift towards sustainability for the brand, building on its 2022 introduction of recyclable paper packaging for twist-wrapped sweets. By eliminating the traditional double layer of foil and cellulose, the brand previously removed nearly 2 billion pieces of packaging material from its production chain.
This trial represents a significant step in Nestlé’s commitment to sustainable packaging.
