Sainsbury’s has introduced a festive opportunity for Nectar users to earn additional points this Christmas season.
- Participants can engage in the ‘Count up to Christmas’ challenge, available from 9 October to 15 December.
- Nectar users will receive five personalised shopping tasks that they can complete in-store or online.
- Each completed task rewards users with bonus Nectar points, enhancing their usual shopping experience.
- Sainsbury’s also plans to hire 20,000 new seasonal workers to manage increased demand over Christmas.
Sainsbury’s has launched an engaging initiative for Nectar cardholders, offering them a seasonal chance to earn extra rewards. Through the ‘Count up to Christmas’ challenge, customers can collect at least 1,500 additional bonus points by participating in personalised shopping activities.
Starting on 9 October and running until 15 December, the challenge invites all digitally registered Nectar users to join by accessing their account on the Nectar app. Once they tap ‘join the challenge’, the specific tasks are revealed.
These tasks are designed to be completed either in-store or online, providing flexibility and convenience for participants. Upon completion of each task, users receive bonus points in addition to those awarded for their regular shopping.
This initiative is part of Sainsbury’s effort to enhance customer engagement during the festive period. Alex Naisby, Sainsbury’s director of CRM and loyalty, expressed optimism about the programme, highlighting its popularity and the added excitement it brings to the shopping experience.
In preparation for the busy Christmas season, Sainsbury’s is also increasing its workforce with plans to recruit 20,000 seasonal employees. This will support operations across stores, warehouses, and online fulfilment centres, ensuring efficient service during this peak shopping period.
The ‘Count up to Christmas’ challenge exemplifies Sainsbury’s commitment to customer satisfaction and operational excellence during the festive season.
