Myprotein has established a significant partnership with Holland & Barrett, marking a pivotal expansion in their retail presence.
- The collaboration includes the introduction of 30 new product lines in Holland & Barrett stores and online platform.
- Exclusive items from Myprotein’s Origins collection have been launched, broadening the brand’s appeal.
- The partnership follows Myprotein’s earlier expansion into WHSmith stores with its treats and snacks.
- Neil Mistry, CEO of THG Nutrition, heralds the partnership as a major step towards becoming a global health leader.
Myprotein has recently announced its strategic partnership with Holland & Barrett. This collaboration signifies a substantial development in Myprotein’s efforts to reach a more diverse consumer base. By launching 30 new lines within the high street retailer’s outlets and online store, Myprotein aims to broaden its market presence significantly.
Included in this new launch are five exclusive items from Myprotein’s innovative Origins collection. These premium offerings comprise a range of protein blends, creatine, clear whey isolate, pre-workout formulas, collagen powder, and the newly crafted Myprotein snacks. These exclusive lines are designed to cater to the evolving dietary needs of consumers, enhancing their wellness and fitness routines.
Neil Mistry, the CEO of THG Nutrition, has expressed enthusiasm about this development. He stated, “Our growth in the retail space over the past year has been extraordinary, and we’re thrilled to announce our partnership with a respected name like Holland & Barrett. This collaboration represents a significant milestone in our mission to become the world’s leading health movement.” This statement underscores the importance of this partnership in Myprotein’s broader strategic vision.
Earlier in the year, Myprotein expanded its market reach by introducing its treats and snacks collection in over 300 WHSmith stores. This earlier move was a precursor to their larger ambitions which are exemplified by the recent Holland & Barrett collaboration. This systematic expansion underscores the brand’s strategic commitment to increasing accessibility and consumer engagement within the health and wellness industry.
The partnership with Holland & Barrett marks a crucial advancement in Myprotein’s retail strategy, as it continues to innovate and expand globally.
