Snapchat is unveiling a ground-breaking AR experience on Brick Lane this weekend.
- Snap Street will immerse users in a virtual shopping realm, collaborating with big brands like Boots and Depop.
- Ely’s Yard on Brick Lane will transform into a futuristic indoor high street for two days.
- The event, open to the public, promises to revolutionise retail with cutting-edge technology.
- Visitors will witness the seamless integration of digital and physical retail through interactive brand engagements.
Snapchat is set to unveil a revolutionary augmented reality (AR) experience on Brick Lane over the weekend, aptly named Snap Street. This initiative is designed to bring the excitement of online fashion and beauty shopping to the physical world, featuring collaborations with major brands such as Depop and Boots.
Ely’s Yard, located on Brick Lane, will be the epicentre of this two-day event, transforming into an indoor high street that illustrates the future of retail shopping. The venue will showcase individual shop fronts, each offering unique AR experiences accessible through the Snapchat platform. This event is part of Snapchat’s broader strategy to enhance retail interactions and preview future shopping innovations.
Snap Street is complimentary for all attendees, aiming to offer a glimpse into the potential of high street shopping through augmented reality. Participants will have the opportunity to engage with brands digitally, elevating the traditional retail experience into an interactive spectacle.
Within the Snap Street environment, Depop will intrigue visitors with the opportunity to win sustainable fashion pieces via a claw machine, alongside a Snapchat and Depop AR mirror that allows users to visualise products virtually. Meanwhile, Boots will introduce attendees to popular beauty brands, enabling exploration of new makeup looks using innovative Snapchat x Boots vanity mirrors. Beauty specialists, including makeup artists and hairstylists, will be available for consultations on the first day from 3 pm to 6 pm.
Snapchat’s director of global brand experience, Ben Wymer, highlighted the transformative capacity of their pioneering AR technology, stating it allows users to experience how products appear and interact in real life. This initiative seeks to provide a personalised consumer experience and create engaging opportunities for brands. Wymer expressed excitement about showcasing the dynamic fusion of fashion, beauty, and technology through Snap Street.
This innovative event by Snapchat represents a significant leap forward in merging digital advancements with traditional retail formats.
