In a significant shift, Waitrose has elevated Nicola Jones to the position of wine trading manager.
- Jones brings 13 years of experience, particularly as a category manager, to her new role.
- Her appointment coincides with the launch of new festive wine brands in the Blueprint, Love & Found, and No.1 ranges.
- The appointment comes at a crucial time as Waitrose prepares for the busy Christmas season.
- Earlier this year, Waitrose enhanced its retail offerings with a fully chilled beer, wine, and spirits department in its modernised Finchley Road store.
In a noteworthy development, Waitrose has appointed Nicola Jones as its new wine trading manager, promoting her from her previous position as category manager. With over 13 years of dedicated service within the organisation, Jones is set to bring her extensive experience to the wine trading division.
Jones’ promotion is timely, aligning with Waitrose’s strategy to introduce new festive wine brands under the Blueprint, Love & Found, and No.1 ranges. Her role is crucial in steering the supermarket’s wine division through this phase of innovation and expansion.
Expressing enthusiasm about her new role, Jones stated, “I am truly honoured to join such a talented team of experts in a category that I am deeply passionate about, especially at a time when we have incredible opportunities to drive growth.” She also highlighted her previous collaboration with the Beers, Wines, Spirits, and Soft Drinks team as advantageous in her transition.
Pierpaolo Petrassi, Waitrose’s head of beer, wine, and spirits, highlighted the importance of Jones’ customer focus and product passion, particularly as the company approaches the bustling Christmas trading period. He expressed confidence in Jones’ ability to lead the wine buying team effectively.
In addition to this strategic appointment, Waitrose made strides in enhancing its customer experience by launching its first fully chilled beer, wine, and spirits department earlier this year at the Finchley Road store, a move that underscores the brand’s commitment to delivering quality and convenience.
Nicola Jones’ promotion and the strategic launch of new wine ranges underscore Waitrose’s commitment to innovation in the wine sector.
