One Stop is transitioning to Tesco’s Core Own Brand products across all stores.
- The shift will commence on 21 October and continue into the next year.
- This change aims to expand and improve product offerings for customers.
- Tesco’s own-brand will be available on major delivery platforms.
- Managing director Stephanie Wood highlights the benefits for franchise partners.
One Stop is set to undergo a significant transformation as it begins phasing in Tesco’s Core Own Brand products across all of its stores. This initiative, which will start on 21 October, is expected to extend into the following year, gradually replacing the existing Own Label products. The primary objective of this transition is to enhance One Stop’s product offerings, providing customers with access to high-quality and trusted products associated with Tesco’s brand.
The shift is not solely confined to physical stores. Tesco’s own-brand products will also be accessible through various rapid delivery platforms, including Deliveroo, Just Eat, Uber Eats and Snappy Shopper, thereby broadening their availability to a wider customer base who prefer online shopping options.
Stephanie Wood, managing director of One Stop, expressed her enthusiasm about this development, stating that it represents an exciting phase for the company. She emphasised that the introduction of Tesco’s Core Own Brand range will not only elevate the customer experience through superior products but will also empower franchisees. This empowerment comes from being able to offer a more competitive range in their local communities, thus strengthening their market position.
This strategic move follows a series of investments aimed at advancing One Stop’s availability and product range. Earlier in the year, the company’s product inventory significantly increased from 500 to over 3,000 SKU, thanks to a partnership with a new delivery solution provider. Additionally, efforts were made to revamp the confectionery range and establish supplier branded bays, further diversifying the options available to consumers.
This transition marks a pivotal development in One Stop’s approach to retail service.
