Fashion brand Sosandar is expanding its retail presence with new UK store openings and a launch in Ireland.
- Sosandar opened its first two standalone stores in Chelmsford and Marlow, UK.
- A third store lease has been signed in Newcastle, UK, reflecting growing consumer interest.
- In Ireland, Sosandar debuts at Dublin’s Arnotts, a prestigious department store.
- The expansion builds on Sosandar’s successful online partnership with Arnotts.
Fashion retailer Sosandar has taken significant strides in broadening its retail presence by inaugurating standalone stores in the UK and initiating an in-store launch in Ireland. Recently, the brand opened its first two standalone stores in Chelmsford and Marlow, UK, marking a pivotal step in its expansion strategy.
Further cementing their expansion plans, Sosandar has secured a lease for a third store in Newcastle, UK. This move underscores the brand’s growing popularity and the positive reception from UK consumers. “The reception since opening has been nothing short of fantastic,” remarked Sosandar’s co-CEOs Ali Hall and Julie Lavington. They expressed gratitude for the support from communities in Chelmsford and Marlow.
Sosandar’s move into the Irish market sees its presence established within Arnotts, one of Dublin’s most renowned department stores. The decision to partner with Arnotts was influenced by the demand seen through their successful online collaboration with the retailer. This new venture allows Irish customers to experience Sosandar’s offerings in a physical shopping environment, enhancing the brand’s accessibility and consumer engagement.
Arnotts, a prestigious establishment owned by the Selfridges Group, hosts a variety of premium brands, making it an ideal fit for Sosandar’s high-quality product range. The debut at Arnotts is not only a significant achievement for Sosandar but also a strategic alignment with a reputable retail partner. “We’re excited for the opportunity the partnership presents,” Hall and Lavington added, highlighting the potential of the new in-store dynamics.
Sosandar’s strategic retail expansion showcases its commitment to increasing brand accessibility and engaging with a broader customer base.
