Virgin Wines has announced a new strategic partnership with Ocado, aimed at expanding access to their exclusive wine collection.
- Ocado customers can now purchase individual bottles from a unique selection of 50 Virgin Wines, broadening their options for wine shopping.
- This initiative marks the first time these wines, previously exclusive to Virgin’s subscription and multi-bottle orders, are available per bottle.
- Virgin Wines CEO highlights their collaboration with independent winemakers to bring diverse selections to Ocado, catering to varying consumer tastes.
- Ocado’s flexibility in wine selection is enhanced, allowing for a dynamic response to customer trends and preferences.
Virgin Wines has strategically partnered with the online grocer Ocado, offering wine enthusiasts the opportunity to explore a curated selection of 50 wines from Virgin’s extensive portfolio. This partnership allows Ocado customers to purchase these wines as individual bottles, a first for Virgin Wines, which historically offered them only as part of multi-bottle cases or to their subscription members.
The CEO of Virgin Wines, Jay Wright, expressed confidence that the selection at Ocado will appeal to a broad range of customers. Wright emphasised their commitment to working with independent winemakers worldwide to create a diverse and evolving range that meets consumer needs. “I’m confident the wines selected for our range at Ocado will resonate with both seasoned wine enthusiasts and those looking to discover something new,” stated Wright.
This collaboration aligns with Ocado’s strategy to enhance customer experience by providing access to new wine styles, regions, and producers without the limitations of physical shelf space. Vanessa Pearson, Ocado’s trading manager for beers, spirits, and wines, noted that this partnership leverages Ocado’s ability to swiftly adapt to changing consumer preferences and trends. “We’re particularly excited to share this new selection – the wines are exceptional, and all bring something brand new to the range,” she commented.
By integrating Virgin Wines into their offerings, Ocado not only enriches their product lineup but also positions themselves as a convenient choice for weekly shoppers seeking novelty and quality in their wine selection.
This partnership demonstrates a strategic move by both Virgin Wines and Ocado to broaden consumer access and meet diverse wine preferences.
